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January 30, 2014
Duck Dynasty Goes to Napa
filed under: Hip Tasters
I get a lot of invitations to head up to wine country for industry events - but with a busy consulting schedule it's tough to entice me to make the drive to wine country. But when I heard that the Duck Dynasty family - the bearded Louisiana crew known more for cammo than Cabernet - had created a wine in Napa, curiosity took over and I headed north.
The gist: the Southern family that's captivated millions with its A&E reality series - in which the gun-toting, tongue-in-cheek backwoods crew hams up their country lifestyle - partnered with Napa's Trinchero family to produce a line of wine for Wal-Mart stores. Korie Robertson, wife of series star and family company CEO Willie Robertson, told me the family was motivated to reach out to a California wine partner after a televised failed attempt at making their own wine.
Dynasty is the top reality show on cable television in the U.S., with an estimated 11.8 million viewers per season. How could I not look into this fascinating mashup of pop cult and vino?!
Launching the Wine In Napa
Easy Drinking Style
I was surprised to find the Pink Moscato a standout before recalling that the Trinchero family is famous for pink: they pioneered White Zin back in the day and still boast record sales for the stuff. (Trend alert: I'm just back from Sonoma where a promising young winemaker poured a still-unreleased version of White Zin - which totally rocked.)
Korie confirmed that the buzz is about the blush. "Pink Moscato is already a favorite, people are loving it - Miss Kay and some other women in our family like the sweet, fruity taste."