What Do Millennials Want From Wine?
As a 30-year-old sommelier and owner of HIP TASTES EventsTM, I field this question constantly. I've spoken on panels about it and written extensively on the topic. And while I can hardly speak definitively on the needs and desires of an entire generation simply because I'm one of their ilk, I can throw into the ring what I feel are some halfway decent ideas about what they want from wine, based on personal experiences, winemaker input and some top notch research. (For those of you who are still cloudy about who the "Millennials" are: they are Americans who've turned 21 after the turn of the new Millennium).
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Continue reading my latest feature at AppellationAmerica.com on just what makes 20-something wine buyers tick. Includes highlights on wineries doing the following right:
Collaboration
DIY Spirit
Core Values
Gourmet Savvy
Including coverage of Twisted Oak Winery, Municipal Winemakers, Sutton Cellars and more. Get the full story here!
pictured: moi in NYC (just back) - enjoying a glass at City Winery