The following is based on an article I recently penned for Appellation America.com. It includes a longer intro section than the edited version at AA...enjoy, and be sure to click over to read the rest and comments!) ;)
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The other day, while multitasking on three different projects with looming deadlines, I felt the uncontrollable urge to Tweet. And so instead of squashing the urge to deviate from my pressing (not to mention paying) workload, I mumbled something to myself about connectivity being good for business and logged on to Twitter.com. Within seconds I was typing a quick message (140 characters max, natch) to inform the 250 or so people who "follow" me on the site about what, precisely, I was doing or thinking at that very moment.
Procrastinate = Procrasturbate?
As it turns out, I was thinking that I should really be working on my three other projects with pressing deadlines, and so my tweet went something like this: "Should be working but on Twitter instead. Sign hanging in office says 'procrastinate = procrasturbate'; not working?"
Ah, the irony.
Fortunately, irony isn't the only thing this tweet's got going for it.
Besides reminding my 250 Twitter followers that I am, in fact, alive and producing product (articles to which they'll no doubt be receiving links very shortly via tweet), my message was doing some multitasking of its own: Thanks to an optional feed I'd activated on my Facebook page, my tweet was also simultaneously published on that other bastion of social connectivity, where some 700 more "friends" of mine were made aware of my problem with procrasturbation (and, it follows, the fact that I am alive and kicking and producing product, soon forthcoming).
Hopefully these folks also realize, thanks to the post, that I am far more than just an elusive journalist: I am also a real person, subject to error and neuroses and the occasional episode of procrasturbation. This (I hope), makes me more interesting, and the product I will eventually produce more compelling to them all.
At least, that was the inner monologue I was telling myself when I hit "post," and I'm sticking to it.
Wine Connection
Winemakers, it turns out, aren't so different from journalists. They, too, benefit from the demystifying benefits of the web's latest social tools, including Twitter. Here are few facts to back this up:
Read on