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November 05, 2008
Sacre Bleu Breaks Through Wine Marketing Clutter
filed under: Winning Wines
It may sound obvious to put a girl in blue jeans in an ad for wine (like, helLO, this is an advertisement for youths, duh), and therefore not that interesting, but for some reason it works. Sacre Bleu's frankly young-looking model, along with product placement at the hip Miami music venue The Fillmore, support of charitable organization Rock the Cause and funny winemaking videos from French Gustave (it's always nice to have a Frenchie in the mix), put the brand at the top of the wine-marketing-to-Millennials heap. Haven't tasted the wine yet, but seeing as it's coming from France's promising Languedoc, my bet is it's not half bad.