Hip Tastes Blog

Magic Wand Makes Wine - And Ego - Bigger, Bolder
filed under: Goods & Gadgetry

The web site for Philip Stein - purveyor of the new Wine Wand - claims that thanks to this nifty device "The full bouquet and taste of wine can be enjoyed within minutes, not hours." That's a bold statement, but one that can be tested on your very own at home, for the bargain price of just $325. That's right, that's the price of the Wine Wand, which Stein's site describes loftily as "a breakthrough device that uses natural energy to aerate wine, enhancing flavors and aroma almost instantly." Okaaaaay, so where's the catch?

The new product - which has already scored a brief mention in the Miami Herald - seems untested so far as I can see, though the manufacturer's web site insists it has been "sommelier-tested." Not to be a hater, but I have to say I would love to know just WHICH sommeliers have tested this product, and what they have to say about it. Believe me, I'm the first to want this product to be real - I get chills just thinking of the benefits to be gained from never again having to wait for a young Brunello to open up for clients who just plunked down hundreds for that special bottle, and a personal sommelier to boot - but I'm dubious, given the "natural energy" claim on the site.

Why hasn't this been created before? Why are there no concrete testimonials from reputable sommeliers? What's the deeeeeaaaaaal, yo? Hope I'll have an occasion to find out for myself soon enough. If it's the bomb, I'll let you know.

PS: BONUS POINTS for the wand's special packaging: it comes in alligator, crocodile and python-embossed carrying cases. NOW we're talking.

Pictured: Embossed Python-encased wand. Definitely a cool gift for the luxury-leaning gadget guru with a yen for good vino. Along with the caveat, of course, that actual effectiveness remains to be proven.

Posted by Courtney on October 9, 2008 04:24 PM

Comments

Hey Courtney -- here's your test!

http://www.goodgrape.com/index.php/articles/comments/this_wand_is_not_magic_but_it_works/

Posted by: Jesse Porter on November 13, 2008 12:05 PM
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