Hip Tastes Blog

High Speed Chase In the Hip Tastes Van (Or, How I Promoted My Book to Great Success)
filed under: Ramblings

It's an absolutely GORGEOUS night here in SF, and the earlier part of the eve found me reconoitering with a couple of friends at the Metro Bar on Market (yes, gay friends, for those familiar with the locale). Comfortably seated in our perch high above the Castro, we couldn't stop talking about our upcoming trip to NYC for my splashy book party. But - perhaps more importantly - we were also kibbitzing over the soon-to-come book blitzkrieg - as in PR blitzkrieg. How can we blow this thing out of the water, we wondered? What's the publicity stunt that will push the Hip Tastes book into hyper sales territory, into hyper-royalty-returns and all the fame and fabulousness that go along with it?

With the launch a little over a week away (Oct 4), I must say I'm getting lots of PR suggestions these days - some more plausible than others. Perhaps the best - if totally implausible - suggestion (and there have been some mighty good ones to date) came from a friend down in LA, who phoned up tonight to yack book and all things book sales/PR-related. There is a lot going on right now, so we had a lot to talk about!

His suggestion, to cut to the chase, was to orchestrate a high speed chase a la OJ in a van branded "HIP TASTES".

His suggestion didn't merit a serious response, but it got me thinking about how hard it is to get the good word out about a new book coming out. Hopefully, other more probable and less criminal PR opportunities will materialize in the next few weeks, so - if nothing else - I can get the image of the careening Hip Tastes van out of my mind.

Because - DAMN - that would net a lot of press, now, wouldn't it?

Posted by Courtney on September 25, 2007 10:21 PM