Hip Tastes Blog

Napa Wines for the Clubbing Set
filed under: Events, Regional Spotlight

For those of you who find traditional wine events a big yawn, consider coming out this Wednesay to Nightlife Napa Valley here in San Fran, where, besides a bouncer, a DJ and sundry other accoutrements usually reserved for the club scene, you'll find fantastic wines from more than 60 Napa Valley vintners to sample. Word on the street is that Kirsten Dunst made a cameo at the sister event held recently in LA at the Roosevelt, so if this one's at all similar it should be a stylish affair.

Plus, it's put on by Napa Valley Vintners, the folks behind the fabulous Auction Napa Valley, and if this event's anything like that amazing fete in wine country it's worth the very reasonable ticket price of $25, which includes small bites as well as tastes of hundreds of new releases from Napa. All this, and you don't even have to leave the confines of our lovely city.

The impetus for the event is recent market research that reveals that Millenial-era wine drinkers (folks in their 20s) are the biggest wine fans ever. This group, now fondly referred to as Echo Boomers since they're having the same impact on driving trends as the Baby Boomers did in their day, is being aggressively marketed to in all sorts of ways and with varying effectiveness, as can be expected of any sort of marketing.

Nightlife Napa Valley is the Napa Valley Vintners' first effort at reaching out to this group and I'm very interested to see how it turns out. I absolutely LOVED their Auction Napa Valley earlier this year, which I dubbed The Hamptons in California in this blog, although the target customer for that event was definitely older. Marketing to Millenials isn't easy, but I think they can be incredibly loyal once you've won them over. It's what I try to do with my HIP TASTES Events tastings, and it's a welcome challenge.

I hope Wednesday's event hits its mark and I'll definitely be there to sample and mingle. Hope to see you there!

PS: enjoy these pics from the LA fete @ the Roosevelt

Events dets:
Nightlife Napa Valley
Wednesday October 18th
8:00 PM to 10:00 PM
LIMN Gallery
292 Townsend Street
San Francisco, CA 94107

Tickets

Posted by Courtney on October 14, 2006 05:48 PM